Florist Hammersmith Privacy Policy Statement

Introduction

This Privacy Policy explains how Florist Hammersmith ("we", "us", "our") collects, uses, stores, and protects your personal information. This policy is designed to comply with the European Union General Data Protection Regulation (GDPR) and applies to all customers placing orders with Florist Hammersmith from Hammersmith and the surrounding districts.

What Data We Collect

When you place an order with Florist Hammersmith, we collect and process certain personal information relating to your order and our ongoing services. The categories of data we collect include:

• Identification Data: Full name
• Contact Details: Delivery address, billing address, phone number, and, where applicable, email address
• Order Details: Product selections, special instructions, recipient details, and notes included with your order
• Payment Information: Payment method, transaction details (we do not store full payment card details; these may be processed directly by payment processors)
• Communication Records: Correspondence between you and Florist Hammersmith regarding orders, feedback, or inquiries

Lawful Bases for Processing

Florist Hammersmith processes your personal data based on the following lawful bases, as permitted under Article 6 of the GDPR:

• Contractual Necessity: Processing is necessary to fulfill your order and provide the agreed services
• Legal Obligations: We may be required to process certain data to comply with statutory and regulatory requirements
• Legitimate Interests: To improve our services, maintain customer relationships, and manage our business operations, as long as your interests and fundamental rights do not override these interests
• Consent: In specific cases (such as when you sign up for marketing communications), we only process your data if you have given explicit consent, which can be withdrawn at any time

How We Use Your Personal Data

The data we collect enables us to:

• Process, confirm, and deliver your orders accurately
• Contact you about order status, delivery, or customer service issues
• Respond to your questions, feedback, or requests
• Improve our services and your overall customer experience
• Fulfill legal obligations, such as record-keeping, accounting, and tax compliance

Retention of Your Data

We retain your personal data only as long as necessary to fulfill the purposes described in this policy, or as required by law. Generally, we keep order-related data for up to seven (7) years to comply with legal requirements for accounting and auditing. Contact and identification information will not be retained longer than is necessary for customer account management, communication, and fulfilling your requests. After the retention period, your data will be securely deleted or anonymized unless further retention is required by applicable laws.

Processors and Data Sharing

To offer you efficient service, we may share selected data with trusted third-party processors who act under our instruction. These processors help provide specific services such as:

• Payment processing providers (for handling secure online payments)
• Delivery partners (for ensuring accurate and timely delivery of flowers)
• IT support and service providers (for maintaining website and data security)
• Accounting and compliance professionals (for fulfilling legal obligations)

All third-party processors are required by written agreement to process your data only for specified purposes and to take robust measures to protect your data. We do not sell or rent your personal information to any third party for marketing purposes.

International Data Transfers

Florist Hammersmith aims to process your data within the United Kingdom and the European Union. If, on rare occasions, data is transferred outside these territories, we will ensure appropriate safeguards are in place as required by GDPR to maintain the security and privacy of your data.

Your Rights Under GDPR

Under the GDPR, you have the following rights in relation to your personal data:

• Access: The right to request a copy of the personal data we hold about you
• Rectification: The right to request correction of any data that is inaccurate or incomplete
• Erasure: The right to request the deletion of your data under certain circumstances
• Restriction: The right to request that we temporarily or permanently stop processing some or all of your personal data
• Objection: The right to object to our processing of your data based on legitimate interests or for direct marketing purposes
• Portability: The right to obtain and reuse your personal data for your own purposes across different services
• Withdrawal of Consent: Where processing is based on your consent, you may withdraw this at any time

If you wish to exercise any of these rights, please contact us using the contact methods provided on our website or in your order confirmation documents. We may require you to provide identification to verify your request. There is no charge for exercising most rights under this regulation, but we may refuse or charge for requests that are unfounded, repetitive or excessive.

Security Measures

We implement appropriate technical and organizational measures to protect your data from loss, misuse, unauthorized access, disclosure, alteration, or destruction. While we endeavor to protect your personal information, no internet transmission is completely secure, so we encourage you to take your own precautions when using our services online.

Policy Updates and Further Information

We reserve the right to periodically update this Privacy Policy to reflect changes in our practices or legal obligations. When significant changes are made, we will communicate them clearly via our website. We encourage you to review this policy regularly for the latest information on how your data is handled.

Contact and Complaints

If you have concerns or questions about how we use your personal data, please contact us using the details found on our website or your order confirmation documents. If you are dissatisfied with our response, you may also contact the Information Commissioner’s Office or your local data protection authority.

Thank you for trusting Florist Hammersmith. Your privacy matters to us.